// Sephora will be making its return to the UK market later this month via an online site
// The launch will be followed by the opening of a Sephora store in London in Spring 2023
Beauty giant Sephora is to return to the UK after closing stores in 2005.
Sephora, which bought Feelunique last year for £135million, will switch the website of its acquisition to Sephora.co.uk on October 17 and is set to open a flagship store in London next spring.
The store will feature the in-store beauty expertise and experiences that have made the retailer so popular across North America and other nations.
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The website, twinned with the Sephora app, will offer UK shoppers the beauty giant’s extensive range of products from makeup to fragrance, skincare, haircare, and wellness and big-name brands including Drunk Elephant, Summer Fridays to Fenty.
It will also bring its eponymous own brand, Sephora Collection, as well as Tarte Cosmetics and One/Size by Patrick Starrr to the site – all of which are currently unavailable in the UK.
Upon the Sephora takeover, Feelunique’s reward programme will remain but will be renamed, with customers receiving £5 off for every £75 spent, alongside other benefits.
Sephora chief executive and chairman Chris de Lapuente said: “We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience.
“UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands
“We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion.
“The UK is home to a dynamic beauty and wellbeing market that Sephora will aim to surprise and delight through our trademark know how and creativity. Our passionate team cannot wait to serve and inspire UK customers under the Sephora brand.”
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